Digital Innovation is spreading throughout the UK's cultural industries
NESTA, The Arts Council and The Arts & Humanities Research Council have partnered up to conduct a three-year research study to measure the impact of technology and digital culture amongst diverse organisations throughout the cultural industries in the UK. The study measures the use, perceptions and future plans around digital culture in the arts with some incredibly interesting findings connected to the work of ArtStreamingTV, notably the growing appeal and necessity of live stream. Following the first study published in 2013, the second study was just published in December 0f 2014.
This year 947 companies responded, as compared to just over 300 in 2013, allowing for a much wider scope to measure impact. Organisations are using digital technologies primarily for marketing and distribution and growing in areas of income and revenue generation. Here are some key points integral to what ArtStreamingTV has to offer the cultural industries:
- 51% of organisations in 2014 from 34% in 2013 claimed that digital technologies were essential to their business models
- Live stream was found to be one of the fastest growing areas in the performing arts sector and as a whole 17% of organisations throughout the UK have used live stream
- Cultural organisations are more likely to undertake revenue-generating digital activities such as accepting online donations and crowdfunding
- Arts organisations are more likely to be using digital or creative and distribution purposes and are also more likely than average to be using data as part of their business processes
- Small organisations benefit just as much as large organisations according to the survey that reflects the growing accessibility and affordability of many digital technologies
Two data-related activities that ArtStreamingTV provides directly for organisations have become significantly more common in the past 12 months:
1- Using data to identify and engage with the most valuable audience members, visitors and supporters (51% vs 44% in 2013);
2- Using data to understand audiences better through data analysis, segmentation and/or profiling (49% vs 43% in 2013).
Read the full 2014 report here.